Friday, March 14, 2008

Why should not having finished them stand in the way of denouncing them?

I was given yet another business book to edumacate me in the ways of big business. Needless to say, I got about one page into the book before I got incredibly angry, skimmed the rest of the chapter and then gave up. I decided to review the book on this blog, then wondered whether that was completely fair, given I hadn't read anywhere near the whole thing. After a moment's pause, I came to the conclusion that if the first chapter - where they lay out their theory for the rest of the book - is a load of shite, it is somewhat unlikely that it will get any better. So it's fine. It got me wondering about other business-books-I-have-hated-without-reading-them-all-the-way-to-the-end.

Here is my top three:

(1) Inside Her Pretty Little Head: I think I hate this one the most, simply because it seemed rather promising. It's written by women who have set-up their own company to market things to women, as they got tired of the traditional advertising approach, which was to make it pink. I am also tired of this. I haven't mentioned here how much I hate the idea of a pink blackberry pearl, mainly because every time I think about it, I can't contain my own bile. Needless to say, if anyone tries to suggest I should have a pink blackberry pearl to show how much of an empowered career woman I am, I will forcefully insert it into their anus.

Anyway, a promising start. But then, you start the first chapter and there is a chart of ways in which women are different to men. Including the fact that women "tend and befriend" rather than experiencing the "fight and flight" instinct which men apparently developed on the veldt to defend their womenfolk.

I don't think I'd mind so much if they would just say "selling princesses to young girls works" but they seem to feel the need to justify this claim with some absolutely ridiculous evolutionary psychology bullshit. I hate evolutionary psychology even more than I hate pink blackberry pearls and tools with flowers on the handles, which is saying something.

I was so outraged that I didn't bother to read the rest of the book, which seemed suspiciously like it was starting from the "let's not just make things pink" stance and then going on to justify that we should in fact just make things pink.

2) Life's a Pitch: short summary of this could be described as - success in business takes the form of a misogynistic pig trying to get sex on the first date. Whatever. I have to say, that given any dates *I* have been on are nothing like the general experience ascribed to dates in the book, it seems unlikely that any success I have in business will resemble it either. Case Closed.

3) Things they don't teach you at Harvard Business School: if I'd wanted to watch smug men wave their cocks around I'd have rented some niche porn. Enough said.

The lesson here is probably that I should stop reading business books. Especially ones recommended by my employer.

The good news is that I've ordered a copy of Deborah Cameron's latest book which I will be able to review at a later date.

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